So much more than just a pretty face. Stay in the know on the latest in beauty, tech, startup, and business news. Today's issue: 6 minute read |
TLDR; 👀 Niche down to scale up 💄 Private label is your canvas
🌬️ Regulatory crackdowns: are your claims airtight? |
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Allow us to (re)introduce ourselves. Blanka is beauty made easy and accessible. Think of us as your curator of all things self care - we’re here to help you design and launch your own branded product line with precision and ease.
Now, let’s get into the good stuff. Welcome to the first issue of The Blank Slate by Blanka. Our newsletter is designed to deliver key resources for ecomm, entrepreneurship, private label beauty, and more every month, directly to your inbox. We’re sharing advice, insights, tips, trends and templates, that you won’t want to miss. |
Ecommerce is booming (duh), and the opportunities are endless if you know how to take advantage of them. Step 1: optimize your online store. Although we’ve gone digital, deep down people still love to window shop. You can think of your website as your digital window display. Does it grab attention? Is it easy to navigate? Or are you sending your customers into a dark confusing Hollister in 2011-esk vortex where they need a flashlight and a gas mask to find their way to the checkout?
Next, don’t underestimate the power of telling a good story. Your product isn’t just another serum, balm, or bar of soap; it’s a solution to someone’s problem. Show your audience how you can help transform their lives - effortlessly at that.
⭐ Tip: Pair your product descriptions with before-and-after photos to show results and boost conversions! |
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| Starting a brand isn’t for everyone. It’s for the innovators; the dreamers that have a vision in mind that they want to bring to life. 🤫 Our secret: it doesn’t have to be a long, complex process.
Define your niche and own it unapologetically. Whether it’s sweat-proof make up for the pilates loving ladies, or travel-sized skincare for the frequent flyers, make your brand stand out by creating a clear mission. |
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Next, let’s talk MVP - not the “most valuable player”, but your minimum viable product. Don’t get lost trying to put together a product suite to rival Sephora’s collection. Simplify, select your core products, perfect your branding, and launch. From there, focus on marketing and growing your business while leaning on a trustworthy partner to support your operations, fulfillment and customer success.
🔍 Hint: think Blanka. |
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Let’s be real, private label products have gotten a bad rap over the years - “generic”, “cheap”, “unoriginal”, “no name”. We’re here to change your mind on all of those stigmas. Today’s private label solutions offer personalization, customization, quality, and creativity that can rival any big beauty brand (if you know where to find them 😉). FYI: most of your fave brands start as private label.. think Kim and Kylie.
Although we would like to say that the secret sauce is Blanka since we do curate the highest quality products that are FDA approved, vegan, cruelty-free, paraben-free, and North American made with recyclable packaging… it’s actually YOU. Or more specifically your brand. Your personalization is what can turn private label products into a cult favourite. Think of private label as your blank slate, and you’re the artist with full creative freedom.
Let’s also not forget about the reason brands leverage private label solutions: speed and cost-effectiveness. With private label you can focus on building your community and refining your brand while leaving the heavy lifting to the experts. It’s an easier (smarter) way to work, not a shortcut. |
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EXTRA! EXTRA! 🌱 Bakuchiol is the new retinol. 📉 Minimalism reigns: multi-use products are in
⚖️ FTC is cracking down on fake reviews and testimonials 🤖 AI x beauty is a future you can't ignore |
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_01JJCZ43FHFGKR0V64CMRXEHM6.png "The Final Countdown")
