Redefining beauty & business ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
90% of celebrity beauty brands don't actually manufacture their own products. 🤯 Today's issue: 5 min read |
TLDR;
🖼️ The art of branding 💪 Private label = ultimate flexibility ⚖️ New FDA rules: are your product cleared for US import? |
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Keeping up requires more than just high-quality products. Whether you're just starting or scaling, we're sharing specific strategies and insights on how to grow and when to adapt your brand. Let's get into it! |
Branding is everything. And we're not just talking about your logo and colors (although those matter too). Your brand's personality, messaging, and overall aesthetic shape how customers perceive you. Think about it, would Glossier be Glossier without its soft pink and red hues and minimal, dewy vibe? Would Drunk Elephant have the same cult following without its bright packaging and that clinical-meets-casual approach? Define your brand voice early. Are you witty? Lavish? Super straightforward? Your content, product names, and email
marketing should all reflect that.
👉 Read more: See what brand aesthetic is trending in 2025 |
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Turning an idea into a thriving brand takes more than just inspiration, it requires action. Start by clarifying your mission. What problem are you solving and why should people care? The best brands aren't just selling a product, they're selling a lifestyle or solution to a specific problem. | |
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Once you've determined your mission, validate your idea early and quickly. Instead of sinking months (and lots of money) into perfecting your brand in private, test demand early. ⭐️ Tip: do this through pre-orders, sample sales, or waitlists.
The goal? Gather real-time feedback before you go all in. When you're ready to launch keep your product line lean but impactful. |
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A focused, well-branded hero product can outperform an unfocused 200-product lineup any day. Get your core offer right and expand strategically.
Ready to scale? Focus on streamlining operations so you can grow without getting overwhelmed. Partner with a private label supplier (like Blanka!) to take fulfillment, inventory management, and shipping off your plate. Giving you more time to refine your strategy and build customer loyalty. |
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We'll say it again for the people in the back: private label isn't a shortcut - it's a smart business move.
If we're being honest with you, most beauty brands don't manufacture their own products. Whether it's your favorite celebrity brand or an established cosmetics company, they're working with manufacturers (like us!) to bring their formulas to life.
The real magic happens when you take a high-quality product and transform it with your unique brand. Create your story, with your designs, for your audience. That's what turns a product into a brand.
👉 Read more: See what packaging trends to watch for in 2025 |
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