Repeat after us: your product is not your brand.
High-quality products are table-stakes. What makes a customer come back (or even buy in the first place) is the brand behind the products. Think about it, is Rhode selling a skin care routine? No, they're selling Hailey Bieber's effortlessly cool, clean beauty, lifestyle.
How can you unlock your brand's potential? Leverage these three tactics,
1️⃣ Micro-community marketing: less shouting and selling to the masses, and more intimate conversations with niche audiences. Instead of trying to appeal to everyone, focus on developing a loyal connection with a smaller, highly engaged group. Check out The Blanka Club on Facebook to see how we do it.
2️⃣ Relatable > Aspirational: these days people want a brand that feels like a friend, not a billboard. We recommend ditching the overly polished, unattainable aesthetic and lean into your real brand story. Share behind-the-scenes moments and make your customers feel like they belong.
3️⃣ Clear Brand POV: Pick a lane and own it. Your audience should have a clear picture of what you stand for instantly. Consistency across all aspects of your brand will help your customers associate your niche to you and keep it top of mind.
👉 Hot tip: check out these social trends to leverage more "unpolished marketing" techniques.
